Work
Pullman Real Estate
Property listing system with custom fields, filters, and branded templates.
Web & SEO Systems
Branding & Identity
Role
Web developer + brand support
Timeline
5 weeks
Stack
WordPress
Elementor
ACF/CPT UI
Local SEO
Context
Pullman needed a listing system that was easy to manage and fast to browse.
Goals
- Model property data with custom fields
- Improve browsing and filtering
- Support SEO for listing pages
Constraints
- Large media libraries
- Non-technical editors
What I Delivered
- Custom property content type
- Filterable listing archive
- Detail template with CTA
- SEO-ready structure
Solution Highlights
- Built structured listing templates that stay consistent.
- Designed filters for quick property scanning.
- Optimized listing pages for readability and trust.
Results
- Custom property type with structured fields
- Searchable listings and detail templates
- SEO-friendly listing pages
SEO + Automation Notes
- Schema for listings and location signals.
- Metadata tuned for property search intent.
Gallery
Project Visuals